Must Do’s when creating Social Media Strategies

Blog post of Must Do’s when creating Social Media Strategies – Tips for L3 Digital Marketer Apprentices

Tips for L3 Digital Marketer Apprentices

A social media strategy is a plan of action for using your social media platforms as a marketing tool. As a Level 3 Digital Marketing apprentice, being able to create and implement social media strategies is a key factor.

The objectives of any strategy are to increase brand awareness, build brand recognition and create brand loyalty.

The 4 Ps of the Marketing Mix on Social Media

Social media marketing strategies are typically executed by the following four P’s:

  • Product: What is being sold? Is it a product, service, idea or information?
  • Place: Where should it be sold? Facebook, Twitter or LinkedIn?
  • Promotion: How should it be promoted on the platform? E.g. sponsored posts or ads on Instagram
  • Patience: How long will it take before reach goals are met?

Do’s and Don’ts of Social Media Marketing Strategies

We have gathered a guide listing the best practices, and things to do and to avoid when it comes to social media marketing strategies.

Social media marketing, when done right, can be a powerful tool. But many companies make mistakes in their approach to it. This section explores the common mistakes made by companies when they use social media in their campaigns and how to avoid these things when starting a campaign of your own.

Must Do’s of Social Media Marketing for businesses:

1) Have complete and updated profiles and pages on each platform. The saying “first impressions are everything” certainly rings true on the Internet. People might be meeting the company for the first time via these social media accounts and it’s vital that you depict the company in a positive way from the very start. If you want people to trust what you’re advertising, make sure your profiles are fully-fledged (completed), professional looking and that you upload high quality profile and cover pictures.

2) Post regularly. Make sure to engage with your community at least once or twice a week. Post too sparsely and you risk missing opportunities to drive awareness of your brand, but post too frequently and you might annoy your followers instead!

3) Nurture your followers by interacting with them. It’s important to show your audience that you’re active in social media. Not only active posting content, but also active listening to them, and caring for them. 1-2-1 genuine interactions can increase not only the engagement rate on your posts, but also the number of shares and even reach.

4) Post original content. The content you post must always be owned by you/your company. Not only that, but if it’s too similar and many ways to other content from competitors and other accounts, apart from plagiarism and copyright issues, you will be facing a bored audience who will lose trust. The reason for many people to follow an account is to see what original content they share.

5) Create a content calendar. This will save you tons of time and headaches. You can either use your own spreadsheets, or some more sophisticated ones, such as this HubSpot’s Downloadable Template for Excel.

Things to avoid on Social Media Marketing for businesses:

1) Using automated tools that promote your content and grow your audience. It’s tempting to use tools that do this for you but the problem is that the followers they create for you are not interested in what you have to say and will unfollow after a few days.

2) Posting irrelevant content. Always try to post content on social media platforms which are relevant to your business or industry. If your company is an app development company, don’t talk about how much weight people lost over the past year!

3) Posting uninspiring content without any call-to-action. Often times, marketers just post an image or video without explaining what they want their audience members to do.

Conclusion: Keep the Basics in Mind

As a Level 3 Digital Marketer apprentice, you will find yourself working on social media marketing strategies many times throughout your journey.

It’s important you always keep some basic guidelines in mind, and stick to them, breaking them only when you know it will work. The rules are made to be broken, but only with a study and research behind, that supports those decisions. Ideally, you should stick to the best practices, which have been proven to work.

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Level 7 Systems Engineer Apprenticeship

Level 7 Systems Engineer degree apprentice at work

Does solving complex engineering challenges by overseeing the engineering, business and management parts of a system or project sound exciting to you? Then a Level 7 Systems Engineer Apprenticeship might be the program to start your professional career!

In this article, you will find information on the following points (click on any of them to go straight away to that part):

1. Occupational Profile for Systems Engineering

1.1. What is Systems engineering

Systems engineering is a multidisciplinary field that combines the responsibilities of engineering and management. It is a process that defines, plans, and implements the projects for the development, integration, operation, and maintenance of systems.

The most common form of systems engineering is project-based. It revolves around major projects such as transportation infrastructure development and environmental protection projects. The other form of system engineering is product-based, and it focuses on designing and developing products like computers or coffee makers.

1.2. Who is it for?

Level 7 apprenticeships are equivalent to a masters degree, so this apprenticeship standard is for self-motivated graduates with an upper second class or higher award in an electronic engineering or another science degree.

1.3. What does a Systems Engineer do at work?

As a Systems Engineer apprentice you will work closely with project managers and employees from business development and/or sales teams. You might be responsible for building and managing teams of skilled workers and specialists in scientific and technological areas.

As a Systems Engineer you may also have a customer-oriented role, to supervise the system and make sure that it meets customer and user needs and expectations.

1.4. What jobs can you get with a Level 7 Systems Engineer Apprenticeship?

People who choose this career often hold jobs like: Lead Engineer, Project Engineer, Technical Lead, Acquisition Engineer; Systems Engineer; Test Engineer; Requirements Engineer; Requirements Manager, Systems Architect, Systems Designer, Systems Analyst, Engineering Manager, Systems Specialist, Technical Manager, in-service Engineer, Through-life Systems Engineer, Operation and Support Engineer, Acceptance Engineer, Integration Engineer, Interface Manager.

2. Key duties of a Systems Engineer (Level 7) apprentice

As part of your job role as a Systems Engineer, you will perform tasks and duties that will allow you to meet certain competencies. Some of these key duties will be:

  • Define and manage the system lifecycle for a project
  • Define and manage project requirements
  • Manage project risk
  • Model and analyse systems
  • Generate solution concepts
  • Architect and design systems
  • Plan and manage systems integration
  • Plan and execute system verification and validation
  • Provide technical leadership within a project
  • Support transition of the system into the operational environment
  • Provide systems-level in-service support of the system
  • Support technical aspects of project management
  • Take responsibility for configuration and data management
  • Co-ordinate technical outputs and work of multi-disciplinary teams
Systems Engineer working on a production system in a factory.
Level 7 Systems Engineer apprentice working on a production system in a factory.
Attribution required: Infographic vector created by jcomp –

3. Knowledge, skills, behaviours of a Systems Engineer (Level 7)

There are several knowledge, skills and behaviours that are required of a systems engineer. Throughout your apprenticeship you will develop and improve each one of these. To see the complete lists, visit Institute for Apprenticeships’ “Systems Engineer Degree page.

3.1. Knowledge required to be a Systems Engineer

  • K1. Systems engineering lifecycle processes.
  • K2. The role a system plays in the super system of which it is a part.
  • K3. The characteristics of good quality requirements and the need for traceability.
  • K4. The distinction between risk, issue, and opportunity and the different forms of treatment available.
  • K5. The benefits and risks associated with modelling and analysis.
  • K6. How creativity, ingenuity, experimentation and accidents or errors, often lead to technological and engineering successes and advances.
  • K7. Different types of systems architecture and techniques used to support the architectural design process (i.e. the specification of systems elements and their relationships).
  • K8. Non-functional design attributes such as manufacturability, testability, reliability, maintainability, affordability, safety, security, human factors, environmental impacts, robustness and resilience, flexibility, interoperability, capability growth, disposal, cost, natural variations, etc.
  • K9. Integration as a logical sequence to confirm the system design, architecture, and interfaces.
  • K10. Interface management and its potential impact on the integrity of the system solution.

3.2. Skills required to be a Systems Engineer

  • S1. Select appropriate lifecycle for a system or element of a system and establish its lifecycle stages and the relationships between them.
  • S2. Define context of a system from a range of viewpoints including system boundaries and external interfaces.
  • S3. Use appropriate methods to analyse stakeholder needs to produce good quality, consistent requirements with acceptance criteria and manage them throughout system development.
  • S4. Identify, analyse, recommend treatment, and monitor and communicate risks and opportunities throughout project.
  • S5. Generate a physical, mathematical, or logical representation of a system entity, phenomenon or process.
  • S6. Apply creativity, innovation and problem solving techniques to system development or operation.
  • S7. Define the systems architecture and derived requirements to produce an implementable solution that enables a balanced and optimum result that considers all stakeholder requirements across all stages of the lifecycle.
  • S8. Identify, define, and control interactions across system or system element boundaries.
  • S9. Assemble a set of system elements and aggregate into the realised system, product, or service using appropriate techniques to test interfaces, manage data flows, implement control mechanisms, and verify that elements and aggregates perform as expected.
  • S10. Define verification plans (including tests) to obtain objective evidence that a system of system element fulfils its specified requirements and characteristics.

3.3. Behaviours that a Systems Engineer should demonstrate

  • B1. Adopt and encourage within the team an holistic thinking approach to system development.
  • B2. Perform negotiations with stakeholders recognizing different styles of negotiating parties and adapts own style accordingly.
  • B3. Adopt and encourage within the team a critical thinking approach using a logical critique of work including assumptions, approaches, arguments, conclusions, and decisions.
  • B4. Take personal responsibility for health and safety practices and sustainable development.
  • B5. Operate with integrity and in an ethical manner and ensure that team members perform with integrity and in an ethical manner.
  • B6. Take a proactive and systematic approach to resolving operational issues.
  • B7. Maintain awareness of developments in sciences, technologies and related engineering disciplines.

4. Entry criteria for a Level 7 Systems Engineer Degree

Each employer and academic training provider can have their own entry criteria. What would normally be expected from the apprentice is to have already achieved:

  • a level 5 STEM qualification and 5 years relevant experience


  • a level 3 or 4 STEM qualification and 10 years relevant experience.

5. Qualification and link to Professional Recognition after completion

After completion of the apprenticeship program, you will get awarded a master’s degree in Systems Engineering.

You will also achieve the standard of Practitioner against a selected profile of the International Council on Systems Engineering (INCOSE) competencies.

Finally, the program will also provide you with a route towards the knowledge, experience and competence required to apply for recognition by INCOSE as a Certified Systems Engineering Professional (CSEP) and to apply to be registered by the Engineering Council as a Chartered Engineer (CEng).

6. Conclusion

The Level 7 Systems Engineer apprenticeship is a great program to take your career to the next level, by increasing your knowledge and skills in systems engineering.

With its completion, you will get awarded a masters degree, and be able to efficiently take roles as a Lead Engineer, Project Engineer, Technical Lead, Acquisition Engineer, Systems Engineer, Test Engineer, etc.

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You can also always get in touch with us in case you have any questions or doubts. We’ll be reading you!