The Do’s and Don’ts of SEO, a marketing guide:

SEO or Search Engine Optimisation is a key element of any successful marketing strategy, but what is it? SEO involves optimising your website both via content and technical elements to improve your ranking on search engine results pages and acquire organic traffic. As SEO is a popular and essential element of almost all marketing strategies, there are a number of tips and tricks online on how to improve it. However, one thing to remember is that not all SEO practices are the best, that’s why we’re sharing our top 10 Do’s and Don’ts of SEO to help you in your digital marketing apprenticeship.

What You Should Do:

  • Do keyword research. Keyword research is incredibly important for creating relevant content that suits your target audience. Keywords are also essential for optimising content on your website.
  • Do use alt text to optimise images on site. If you site contains a lot of media, it is important to ensure you are creating high quality alt tags to help boost your rankings on search engines.
  • Do use quality and relevant links. Linking is incredibly important for building the reputation of your website, and it is incredibly important that you prioritise the quality of links over the quantity.
  • Do utilise your analytics. Make a conscious effort to monitor your analytics to ensure your keywords and phrases are still ranking. You can also use these analytics to see how keywords are performing and if you may need to do more research to optimise your content.
  • Do your research and make use of key SEO tools. An awareness of what tools are on the market to help you improve your SEO are incredibly valuable to your strategy. Tools such as Answer the Public, Google Search Console and Ahrefs are all valuable resources that can help optimise your SEO.
Laptop on Desk with Analytical Software

What You Shouldn’t Do:

  • Don’t add too many key words to your content on each page. Not only will adding too many keywords make your writing look less natural, but it can cause your pages to compete against each other. In addition to this, Google’s Crawlers are aware of keyword spam, and it can be very detrimental to your ranking.
  • Don’t Plagiarise. In addition to being bad marketing practice, and disrespectful to content creators, copying content from other websites can seriously damage your SEO ranking. This is because crawlers can easily pick up on plagiarised content, and as it is bad practice, it will harm your rankings.
  • Don’t ignore your core web vitals. SEO is not just about keywords, and having slow loading pages can impact your rankings. It is important for technical SEO that your loading speeds are as fast as possible and that your website is maintained to monitor page speed and user experience.
  • Don’t ignore other devices. Ensure that your website is optimised for a variety of devices, such as mobiles, tablets and desktops. This is important for your technical SEO, as websites need to function across all devices for good results.
  • Don’t forget about meta data. Your meta titles and descriptions are important for improving your SEO. As a result, you should ensure they are being optimised to maintain or improve your rank.

If you want more helpful information to assist you in your digital marketing apprenticeship, browse our website for a variety of helpful resources.

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Level 4 Oral Health Practitioner Apprenticeship

Have you always wanted a career in the dental industry? Or to learn how to care and educate those who need help with their oral health? If that appeals to you, read on to find out more about the Level 4 Oral Health Practitioner Apprenticeship and begin your journey to a rewarding career.

The Role Profile of an Oral Health Practitioner Apprentice

Being an Oral Health Practitioner apprentice requires you to have a high level of autonomy and responsibility when carrying out your work. Under the direction of a dentist, Oral Health practitioners will perform an array of oral health procedures to prevent poor oral health. This involves working in the patient’s mouth and applying fluoride varnish, tooth brushing, taking impressions and taking clinical photographs. As an Oral Health Practitioner, your role will fit alongside other dental professionals, working at a level above a dental nurse but below dentists.

Dental Professional Performing Procedure

In addition to working with dentists, Oral Health Practitioners work within the community to deliver helpful information about Oral Health. Interacting with a range of ages, you will visit schools, care homes, and hospitals to educate people about Oral Health. Furthermore, you will provide general health screenings in addition to oral health checks, to ensure that the whole health of the individual is being cared for. This may include checks for diabetes, blood tests and blood pressure checks.

Daily Duties of an Oral Health Practitioner

As an Oral Health Practitioner, you will:

  • Work with a number of different people of varying ages and abilities
  • Plan community sessions and work with stakeholders
  • Prepare the dental and clinical equipment and patient records for all sessions
  • Be responsible for infection control and keeping a safe, clinical environment
  • Examine patient’s mouths for dental plaque indices and debris scores
  • Directed by a dentist, you will apply fluoride to patient’s mouths
  • Be responsible for taking clinical photographs of patient’s mouths
  • Teach and assist people with dental healthcare tasks, such as brushing their teeth
  • Conduct general health screenings including blood tests and blood pressure checks
  • Educate people about their oral health
  • Motivate people to change their oral health habits, such as stopping smoking
  • Refer patients to dentists when necessary
  • Refer patients to other healthcare professionals when needed
Clean and Sterile Dental Office

What is required of an Oral Health Practitioner:

As an Oral Health Practitioner, it is important that you are an understanding and caring individual who treats people with respect and dignity. As well as this, you must be able to work as part of a team, and be able to speak up when needed. You must follow best practice and be a reliable member of the healthcare team.

How to become an Oral Health Practitioner Apprentice

To become an Oral Health Practitioner Apprentice, you must currently be a dental nurse or other relevant registered dental care worker with the General Dental Council.

If you do not have level 2 English and Maths qualifications, these will need to be completed before end point assessment.

Conclusion

The Level 4 Oral Health Practitioner Apprenticeship is an amazing opportunity for those looking to progress in their dental career. Providing opportunities to progress once qualified, this career path is perfect for ambitious individuals with a passion for helping others. This apprenticeship will provide you with the key skills to flourish in the health and sciences sector, as well as the opportunity to provide care and help for those who need it every day.

If you want to find out more information on apprenticeships, our website has many resources that can help you discover your perfect apprenticeship.

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