Organic vs. Paid Social Media

Young people sitting on stairs using smartphones for organic and paid social media

Weighing up the options between paid and organic social media? Not sure where to start? We’ll save you some legwork: you’ll find everything you need to know in this expert guide.

As a digital marketing apprentice, social media implementation is crucial. For instance, you’ll need to show that you have a variety of skills and the ability to run digital campaigns across different social media platforms. In this guide we’ve outlined the main differences between organic and paid social media, as well as including some examples to help you understand better. We’ve also chucked in some useful links to help get you started to becoming a social media wizard!

The key to social media is being social

Eli Fennell

What is Organic Social Media?

Organic social media refers to the free content that all users, including business and brands, share with each other on feeds. For example, this could include posts, photos, videos, memes and stories.

As a brand, when you post organically to your account, you can expect that people who see it are:

  • A percentage of your followers (also known as organic reach)
  • Your follower’s followers
  • People following any hashtags you use

Brands use organic social to:

  • Establish their personality and voice
  • Build relationships through informative, entertaining or inspiring content
  • Engage customers at every stage of the customer life cycle journey

Example of typical organic content from a business:

Pantone leveraging user-generated content

Pantone excels at the strategic use of user-generated content to build a stunning feed. For example, the brand uses aesthetically pleasing, high quality content to grab the audiences attention. Additionally, the short, punny copy doesn’t detract from the image.

What is Paid Social Media?

Paid social media involves brands paying money to social networks such as Facebook and Instagram to have their content shared with specific audiences. Paid social posts will show up in the feeds of whichever audience you decide to target and can be filtered by demographics, likes, interests and more.

Cost-per-click (CPC) is one of the most common methods of charging for this type of promotion.

Businesses and organisations use paid promotion on social media to:

  • Raise brand awareness and attract new followers
  • Promote new deals, content, events
  • Generate leads
  • Drive conversions

Example of typical paid content from a business:

example of paid social media
Moz stands out with colourful ad creative

Similarly to the the organic social example, Moz uses bright colours to stand out in the audience’s feed. It grabs the reader’s attention with bold colour choices. However, this ad is targeted to people who like marketing and marketing agencies, so a case study link makes sense here. Moreover, the strong, minimal copy gets the point across quickly and efficiently.

While paid social and organic social vary in their scope it is useful to know the benefits and drawbacks of each.

The verdict on Organic vs. Paid Social Media

Both organic and paid social media suit different businesses with different priorities in different situations. If your business doesn’t have the budget to implement a paid social media strategy, then try focusing on organic social media. Write thoughtful content and actively engage with your customers online. However, if your business has a sizeable marketing budget, prioritise your paid social media efforts to immediately spread brand awareness and draw specific audiences to your profile.

Ideally, you will be able to find a way to incorporate both methods into your overall social media strategy to improve your online presence. To take your social media marketing skills to the next level, take a look at more of our digital marketing blogs to become a social media pro!

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Tramway Construction Operative Apprenticeship [Level 2]

silhouette construction site
Level 2 Tramway Construction Operative – You will set up and maintain the construction of tramways

Have you just finished school and looking to start a new career in the construction sector? Do you love having hands-on experience and enjoy working outdoors? If so, then you may be suited for a Level 2 Apprenticeship as a Tramway Construction Operative. Read on to see if this role is right for you. This guide will give you an overview of what to expect and qualifications you will need.

What is a Tramway Construction Operative?

A Tramway Constructive Operative plays a crucial role in the construction industry. This course typically lasts 18 months. This apprenticeship involves a high standard of technical work relating to the construction and renewal of the Tramway the environment. A typical day might consist of setting up and maintaining a temporary traffic management system. Additional duties also include carrying out site clearance activities; the removal of waste and reusable items. Using a range of handheld tools and equipment is key in this role. Do you enjoy interacting with a range of people? As an apprentice, you will meet people from various parts of the sector, such as engineers, designers and councils. As a result, you will get exposure to different construction methods, gaining transferable skills essential to any role! You can also check out some more construction apprenticeship roles on offer.

construction of a tramway
Level 2 Tramway Construction Operative – You will be responsible for the renewal of tramways

What Skills Can I Gain From an Apprenticeship?

Skills

  • Planing and installing traffic systems, barriers and walkways
  • Supporting construction renewal activities
  • Communicating with teams and also being the central point for any questions and queries
  • Working in accordance with health and safety regulations

Knowledge

  • The tramway environment, including history, customers, structures
  • The principles of civil engineering
  • Construction and inspection methods and techniques
  • Safe working practices and code of conduct

Behaviours

  • Professionalism
  • Customer Service
  • Confident in taking accountability and questioning methods
  • Reliable and dependable

What Do I Need?

Level 1 and 2 English and Mathematics is required for this apprenticeship. You will need to take Level 2 English and Mathematics before your EPA, if you do not have this. Additionally, a knowledge of the tramway environment is desirable. Specifically, understanding how pedestrianised and traffic areas relate to each other. Communication skills are essential as you will be liaising with various stakeholders throughout your role.

How Much Does a Tramway Construction Operative Earn?

The current National Minimum Wage rate for an apprentice is £4.81 per hour. However, upon completing your first year, you are entitled to the National Minimum Wage rate for your age. Typically, a Tramway Construction Operative earns around £36,000 annually.

Interested?

This Level 2 Tramway Construction Operative apprenticeship is a great way to kick-start your construction career. You will also gain the essential skills and qualifications to help develop yourself and your future.

Check out some more of our blogs on different apprenticeships to help get you started with your career! You can also follow us for more updates! We’re available on LinkedIn, Facebook and Twitter