maisie halliday

Dos and Don’t of using Ad Intel

by

Are you looking for the ultimate guide to using Ad intel? This is a great tool for researching the global competitive advertising market for both Ad spend and creatives. But you might find it hard to use the platform. We have come up with Dos and Dont’s help you navigate the way around the platform. Continue reading to find out more!

What is the database?

This a data base that allows you to run selective reports and adds media channels, new dates, brands and spending across the time that is suited. It requires planners, to research and gain exposure on competitors for client requests.

Please see Apprenticetips for more information on using digital tools and overall apprenticeship research. Find at ApprenticeTips.com

DO

Use Ad Intel for in-house planning, buying and media decisions. This will include building in-house reports to understand the competitive market.

Don’t

Another key point is not to share the data, in a raw format – it will lead to it being manipulated in another way.

DO

Also, Feed data into dashboards or reports for client use.

Don’t

Generate reports with any spot level granularity. Including reporting by channel, publication or sharing data outside the business.

DO

But, do use your own login at all times. This is to save copyrights and people taking credit for your work.

Don’t

Lastly don’t, share any data on your own websites without permission.

Why this matters?

These Dos and Don’ts allow you to be the best researcher you can be for your business and solve your client requests. Being a good researcher helps meet business goals and pushes your company to: Better understand your customers, design new business opportunities and identify problem areas.

To use these Dos and Don’ts head onto the Ad Intel website to become a pro at Ad Intel UI UK (nielsen.com)

Conclusion

In summary, we hope this gave a good overview on the sharing guidelines of Ad Intel. By following these tips, you will be showing a better understanding on Ad intel and can take what you have learnt back to your business and show your clients you are a research expert!

Level 6 Diagnostic Radiographer Apprenticeship

by

Does obtaining images of a high diagnostic quality, using a range of complex imaging equipment sound good to you? Read more below on a level 6 integrated degree in diagnostic radiography.

Jobs and criteria for level 6 Diagnostic Radiographer

This occupation is found in all healthcare settings, this apprenticeship provides opportunities for an apprentice to learn excellent patient care by obtaining images of high quality. You will use a range of high cost and complex imaging equipment. This includes x-rays, cross sectional methods and Radiology. Diagnostic radiographer salaries in the UK average at £44k proving that this can be an effective career choice. The Diagnostic radiographer works independently to assess, authorise and obtain consent for examination request for procedures. If you are a physical and kind natured person this is the job for you as it entails direct patient contact.

The entry requirements for the apprenticeship are Accessed by individual HEIs. A level 2 English and maths are a priority for this role. For those with an education in health and care, the minimum requirement is entry Level 3. The duration of this apprenticeship is 36 months, in this time you will communicate with patients and collate record information.

Funding

Funding for a Level 6 diagnostic radiographer they are allowing maximum £24,000.

Responsibilities and daily workload

The main role of a Diagnostic radiographer is to use images from examinations to determine the appropriate actions. An employee in this occupation will be responsible for the safe use of imaging equipment and conduct of examinations. It is expected to contribute to a 24 hour, 7 day a week service with various shift patterns. You will primarily work in diagnostic imaging departments in hospitals. You will provide diagnostics on wards including, ICU, emergency department and operating theatres. As an Diagnostic you will have great understanding of imaging modalities and how you can help a patient to diagnose what is wrong with them.

As a part of your role, you have to carry out duties that will come towards competencies. Few duties are:

  • Clinically asses patient condition
  • Move imaging equipment safely
  • Evaluate images according to clinical criteria
  • Assist in procedures in Ultrasounds, MRI

KSB:

Knowledge has 27 competencies that you will have to cover within the apprenticeship. Some examples below:

  • Knowledge of different roles and scopes of practice.
  • Know of current trends.
  • Knowledge of patient confidentially and awareness of responsibility to maintain it.
  • Knowledge of the principles of radiobiological science.

Skills has 19 competencies that you will have to learn. Some examples below:

  • Assess image technical standard.
  • Read and critically analyse research articles.
  • Undertake basic patient observations.
  • Manage time and prioritise workload.

Behaviours, has 7 competencies, that you will need to act on. Examples below:

  • Confident, flexible.
  • Act with professionalism.
  • Demonstrate a calm demeanor with empathy and compassion.
  • Actively reflect and accept criticism.

These are all very important to learn, know and accept. Please see more on KSBs here: Diagnostic radiographer (integrated degree) / Institute for Apprenticeships and Technical Education

Diagnostic Knowledge and EPA

To show that you understand the knowledge covered on the level 6 diagnostic radiographer apprenticeship, you will need to complete the required modules: Assessment documents and be registered with the health and care council.

Conclusion

A level 6 apprenticeship will be an excellent progression in your career. Employers are keen to use apprenticeships to train and shape employees in a way that sets them up for the future and success. The job roles that will open over the years for a Diagnostic radiographer will be endless! Keep in touch and find Apprenticetips at LinkedIn