What is digital marketing?
Digital marketing is the promotion of brands/companies in an online format across a range of different platforms from Google & Bing, known as Paid Search, to Facebook, Instagram, Tiktok etc; known as Paid Social.
Digital marketers also have organic fields such as organic search, also known as SEO, and organic social media reach.
These two types, paid and organic, form the main components of a digital marketers career however other platforms such as email marketing and programmatic also exist and help form a holistic marketing strategy when all are in use.
Why should I do an apprenticeship?
Apart from the long list of pros when it comes to doing a apprenticeship in general, such as avoiding student debt, the opportunity to get a feel for the industry you’re training in and being paid while you learn, completing an apprenticeship in this industry is a fairly fast qualification to gain just taking 12-18 months which is a lot less committing than attending university for example.
Marketing is an ever-growing industry as the landscape is always changing whether it be Google releasing Performance Max or Facebook releasing Advantage+ there is always something new and exciting to test and compete in the auction with against competitors.
Digital Marketing: What is Paid Search?
Paid search is advertising on any search engine which includes but not limited to the likes of Google, Bing and Yahoo.
The majority of advertisers opt to use Paid Search as it offers the highest intent users who have the most converting power.
There are multiple ways to advertise on search engines from your generic search ad, which is a build up of headlines & description lines at the top of a search engine results page, to using creative images within the shopping section of Google and running video display ads on Youtube.
Many advertisers opt in to the use of all three, especially if they’re a retail based business, as this helps advocate for the brand and seamlessly present the consumer an opportunity to convert.
Digital marketing: What is Paid Social?
Paid Social is advertising on any social media platforms which includes but not limited to the likes of Facebook, Twitter and many more.
This type of advertising is more so for brand awareness, especially as payment is typically for the amount of impressions in contrast to paid search which is by click.
The majority of advertising on these platforms will be through the use of creative images and videos.
Many businesses use Paid Social as a way to gain reach upon prospecting audiences and use it as a growth platform rather than a direct return on investment platform.
What does this mean for me?
By taking on an apprenticeship within digital marketing, you’ll be provided with the opportunity to learn about all these different channels and how to effectively use them within a holistic strategy.
Furthermore as the apprenticeship will likely not last longer than 18 months it means you won’t be making a life altering commitment should you decide this isn’t the industry for you.
For further information about digital marketing apprenticeships please have a look here!
If digital marketing isn’t for me?
If you feel like this industry isn’t suited to you, have a look around here for other articles within a range of careers.
Furthermore you can find job opportunities here at Apprenticenow!
