Launched in September 2016, TikTok has quickly gained a massive following with approximately 30 million daily users. What originally started as an app for lip syncing popular songs and creating viral dances has turned into something so much bigger. Now TikTok is a create place for businesses to promote their services and products due to the app’s ad spaces, collaborations with popular creators, and ever-growing trends. Thanks to this app, a lot of smaller businesses have received clicks to their site and sold products due to customer reviews on the popular app. A great promotion place for companies of all sizes.
When people visit your profile, you want to ensure that it is on brand. Match your theme and style to your website so you are instantly recognisable. First up, is your profile picture. A great idea for this is to use your company logo. This may need some slight redesigning as the TikTok profile picture, much like many other social media platforms is a circle. Therefore, if your website logo is rectangular, this should be edited to fit the shape so your who logo or name is on show.
Next up, is your bio. For this, you may have a company slogan. However, if you don’t we recommend you write a brief sentence or two about your company – the services or products that they offer – within about 80 characters in order to keep it short and sweet. Underneath your bio, there is also a space where you can add a link. For this, you could link your home page as the landing page. There is also another space where you can link your other social medias profiles – which will increase your engagement across all platforms.
Create the correct content
While still maintaining your company branding, you want to ensure that the content that you create is interesting and fun in order to maintain users’ attention, receive more likes and comments, and gain more of a following. A great way to do this is to ensure that your videos are not solely ads or in an ad format. Make videos trying out your products or showing the services that you offer – possibly working with popular content creators who already have a following to promote your brand. For example, if you’re a makeup company, send PR packages to content creators who will review your products in videos.
Another top tip for creating videos is to make them enticing. Add TikTok’s text feature and ensure that it is bright, colourful, and has a good tagline that will draw in users to continue watching your video. Another popular feature is the text-to-speech, which reads out your text in an AI voice, immediately grabbing user;s attention due to its popularity.
Keep up with current trends
An easy way to get your videos onto people’s ‘For You Page’ is to follow what is trending. On the sound selection, there is a section that features the most popular songs. It is a great idea to keep up with these as user’s feeds can show videos with a certain sound due to them watching and liking other’s videos with that sound or using it themselves.
If you want to use filters on your videos, like Ryan Air and Duolingo – two of the most followed companies on TikTok – this is another way to reach user’s feeds as, much like the sounds, videos with their favourite or most watched filters will continue to pop up as they scroll.
Finally, it is also a good idea to keep up with popular hashtags. We recommend you create your own tags, so users can reach you easily, as well as adding related hashtags to your business. It is also suggested to include well-used hashtags based on the current trend you are participating in or what is trending on the FYP.