5 Reasons to implement social media into your marketing strategy

Social Media Marketing Overview

Social media is growing by the day. With over 45 million active social media users in the UK, there is a whole market waiting for you to tap into. Marketing your products and services through social media is a simple and free way to raise awareness for your business. Express yourself with the complete creative freedom to show your audience more about your mission statement, core values and culture. Social media marketing enables you to grow brand awareness, provides customer interaction and increases traffic to your site. Read on to find out our five reasons for implementing social media into your marketing strategy.

  1. Grow Brand Awareness
  2. Engage With Customers
  3. Cost-Effective
  4. Market Awareness
  5. Increase Site Traffic
Image displaying different social media platforms used for social media marketing.

1. Grow Brand Awareness

Brand visibility is an integral part of any marketing strategy. Social media offers a way to increase your brand awareness across an array of platforms, connecting you to new audiences and potential customers. Given the vast quantity of users, adding social media to your marketing mix is a must.

Being seen regularly by customers can help build their trust which, if done consistently can lead to repeat purchases and visits to your site.

It’s important that when a new customer visits your site for the first time, they can see that the brand is reputable. Seeing your presence and legitimate following on social media will help… offer a level of validity that can lead to potential customers putting their trust in you and potential relationships being created.

2. Engage With Customers

The more you communicate with your audience, the higher chance you have of converting them into a customer and building customer loyalty.

Replying to comments left by your audience is key to retaining followers. Making sure you respond in the correct tone and manner, whilst also being prompt, will show customers you care. Thankfully you can answer any problems almost instantaneously through social media. As easy as it may be to reply to general queries, you must also respond to negative feedback in the same manner aforementioned. Providing insightful responses can even help to show other members of your audience that perhaps the negative comment may not be an accurate representation of your brand.

Some of the best platforms to engage with customers are:

  1. LinkedIn
  2. Twitter
  3. Facebook
  4. YouTube
  5. Instagram

While responding to comments may be time-consuming, it is certainly worth it. Growing relationships can help build customer loyalty. A direct impact of customer loyalty may be customers recommending you to their peers.

3. Cost-Effective

Social media marketing is perhaps the most cost-effective method of advertising. The reason being is that it can be completely free to create an account on the most popular platforms such as LinkedIn and Twitter.

If you do decide to pay for ads/promotion it is extraordinarily cheaper than alternatives such as magazines, mailshots and radio. In today’s society, it is also a more popular medium than the other alternatives mentioned. Do you sacrifice the quality of the results? The answer is no, social media advertising still offers the same level of awareness and engagement which further verifies that social media marketing is a must for your marketing mix.

One drawback is the time you will have to dedicate to creating content. Engaging and insightful content isn’t easy to produce and can take up a lot of resources, however, the return-on-investment social media marketing provides shows that this is time well spent.  

4. Market Awareness

As a business, it’s important to understand the needs and wants of your customers. Social media provides a way to monitor this. By monitoring the content your customers are engaging with you can see what interests them. This might have never been seen without having a social media presence, making social media marketing an extremely useful research tool.

Not only can you monitor customers, but you can also monitor the activity of competitors. You can use competitors to see what content and products are popular with similar audiences. You can find out if a competitor is using different keywords to you and if they’re taking advantage of these keywords and hashtags then you now have a chance to see which are performing well and in turn implement them for your own business.

Run polls and ask questions to find out more about your customers’ needs. Spark up conversations with customers. Find out their wants directly and you may even have a chance to reply imminently to any feedback they offer, ensuring they aren’t left feeling confused or helpless.  

5. Increase Site Traffic

Perhaps the best reason for implementing social media into your marketing mix is the countless opportunities for driving traffic to your site. Posting about products and services and linking back to your site is a great way to do this. The more engaging the content you post is, the better the interaction you’re likely to receive.

Post about your blogs, products and services through different social media platforms and link back to your site so any engagement with the post leads back to you. The level of engagement determines the amount of traffic to your site where you can then promote further products and services.

Using engaging content such as polls and videos can increase the likelihood of a post being read, shared and engaged with. If your content gets shared with new audiences then there will be even more awareness for your posts which in turn will increase the number of potential visitors your site gets.

Conclusion

Social media is rapidly becoming more popular and opportunities to grow brand awareness will only keep on coming. Remember your competitors are already increasing the value of their brands through social media marketing and interacting with audiences that you are missing out on. The sooner you implement social media into your marketing mix, the faster you will see the results reflected in your brand.

Check out some other Digital Apprenticeships blogs here.

Level 2 – Fencing Installer Apprenticeship

Role Overview

There’s much more to fence installation than you might think. A fencing installer has a lot of responsibilities. With the potential to operate in a variety of different environments, from commercial to residential, it will mean that no two days are the same. Due to the mass diversity in the industry, there are multiple opportunities available to anyone looking to start a fencing installer apprenticeship.

A fence installer does much more than placing down fencing. They are required to inspect locations and determine suitable areas to work in. They must also be able to recommend appropriate fencing materials that can be used for the build, ensuring these are all treated to withstand all weather conditions. Along with all this, a fence installer must also follow all health and safety guidelines.

Then, during the project, the installer must level out the ground the fence is being installed on. Once this has been achieved, they need to dig out the areas for the fencing to sit. To do this they use an array of tools including both handheld and/or mechanical excavators. They will then fix posts that are made from materials such as wood, vinyl and metal to the base. 

Fencing Installer Apprenticeship Overview

The fencing installer apprenticeship lasts 18 months, during which the apprentice will learn the skills and knowledge needed to kick-start their journey into the industry of fence installation. This apprenticeship standard comes with maximum funding of £8,000 and could earn the apprentice a level 2 qualification in fence installation. The EQA provider is the Institute for Apprenticeships and Technical Education. Throughout the 18 months, the apprentice will deal with a combination of practical and classroom-based learning.  

Why Apprenticeships?

As opposed to sitting in a classroom all day, a government apprenticeship offers valuable first-hand experience and skills in your desired industry. You will always be adding to your CV as the apprenticeship progresses, making you a more desirable candidate for any future roles you apply for. Whilst accruing the skills and knowledge of your industry of choice, you will also be earning a respectable wage.  

Perhaps you’re looking to further develop your skills in an industry you are currently working in. Although you may have your foot in the door you might be thinking about creating more opportunities for yourself and an apprenticeship can help you develop new skills as well as improve those you already have. Or maybe you need some further qualifications to make yourself an appropriate candidate for a promotion.  

No matter the reason, there is an apprenticeship for you. Here we take a deep dive into the Level 2 Fencing Installer apprenticeship.  

Colleagues communicating with one another on the job. Showing a skill gained through a fencing installer apprenticeship.

Skills  

The skills the apprentice will learn and develop: 

  • Communication 
  • Interpersonal 
  • Operate and control a variety of equipment/tools 
  • Customer service 
  • Quality control 
  • How to treat different materials 
  • The difference between fence components 
  • Carrying our risk assessments  
  • Follow health and safety guidelines 
  • Reading plans and briefs 

Knowledge 

The knowledge the apprentice will gain: 

  • Safety conscious behaviour  
  • Differences between materials and their pros and cons 
  • The purpose of the different types of fences 
  • Storing and handling different materials and tools 
  • Reading and interpreting measurements 
  • Treating and repairing different materials 

Behaviours 

  • Strong work ethic, making sure the best service is being provided 
  • Must be able to use their own initiative when making decisions 
  • Good time management 
  • Work sensibly and safely to comply with guidelines 
  • Must be able to work to a high standard independently and as a team 
  • Attention to detail 

Future Jobs

Some of the opportunities a fencing installer apprenticeship can lead to: 

  • Work towards a degree apprenticeship 
  • Self-employment, creating a new firm 
  • Lead installer 
  • Contract management 
  • Landscaping 
  • Construction labourer 

There are also a variety of different industries: 

  • Domestic 
  • Agricultural 
  • Commercial 
  • Security 
  • Infrastructure 

Potential Salary 

Throughout the 18 months an apprentice can expect to receive a weekly wage of anywhere from £129 – £300+ a week, depending on the hours worked and the employer. After the apprenticeship, the average salary for a starter fence installer is £18,000 a year. 

Entry Requirements 

As this is a level 2 apprenticeship, there is only one requirement that requires the applicant to be over the age of 16.  

Qualifications 

By the end of the apprenticeship, the apprentice must have both Level 1 and 2 English and Math qualifications. This will be required before entering the end-point assessment. The apprentice will also gather enough knowledge to help meet the requirements of the Fencing Industry Skill Standard/Construction Skills Certification Scheme (FISS/CSCS).  

Conclusion 

If you’re someone who loves working outdoors and always taking on new challenges then a fencing installation apprenticeship is the one for you. If you’d like to learn more about the role then click here

Perhaps you don’t quite see yourself becoming a fence installer but like the sound of working outdoors, take a look at these other engineering and manufacturing apprenticeships

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