Do’s and Dont’s of posting and communicating on Twitter

Understanding Twitter’s social platform

Image of person on phone being carried by twitter symbol

When it comes to understanding twitter’s social platform it is inherently an “online news and social networking site”. On this platform people communicate in short messages called tweets. Tweeting is posting short messages for anyone who follows you on Twitter. From a digital marketer perspective, we would hope when posting that we develop a community and engage users. Twitter therefore inherently is less about “looking good” but more so about sharing your thoughts and feelings. Therefore when using Twitter’s social platform one must understand that there will inherently be more negative responses on the platform. You can read here to understand the negativity that exists when communicating on Twitter. Essentially as a digital marketer you need to understand how to first navigate Twitters social platform.

Navigating Communicating on Twitter ‘s social platform

Being a digital marketing apprentice is no easy task. When it comes to navigating the platform you can inherently do 3 things:

  • Schedule posts (with or without images).
  • Post live (with or without images).
  • Post polls live.

Posting on your companies Twitter account

When it comes to communicating on twitter via the company account you need to remember the brand tone of voice. Twitter is the best platform for brands to launch something new. And it doesn’t have to be as big as a new (re)brand. Launching a seasonal blog, apprenticeship, or event? How about a new business partnership? Broadcast it on the timeline. Break your news via Twitter.

 [Twitter] allows us to be in the moment. It’s the most immediate and effective way to bring fresh content.

Chiara Radini, Performance Marketing Manager at Kano

Communicating on Twitter, according to Twitter

Phone with twitter in background and multiple animated faces
Keep it short

Tweets can contain up to 280 characters, but being concise is in Twitter’s DNA and it’s good for marketing. Aim to keep every Tweet focused on one specific message, rather than trying to communicate multiple ideas. If you have more to say, link out to your website or start a Tweet thread

Make clear calls-to-action

Every time you Tweet, ask yourself “what do I want people to do when they see this?” and then write it out. Tell your audience to comment below, or to follow you, or to sign up today. If there’s something urgent, emphasize it. Don’t be shy and always make the next steps clear.

Add visuals, especially video
Curate and connect with Retweets and replies

Bold images, GIFs, and videos add a touch of personality and increase results. Twitter internal data revealed there’s over 2 billion video views per day on the platform. For effective, memorable videos — remember to include your company’s logo, add subtitles so people don’t need headphones, and keep the video short (6-15 seconds is the sweet spot).

Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Retweet. positive customer feedback, helpful articles, and ideas that align with your business’s authentic voice. Be responsive to mentions and switch to Direct Messages to resolve complex issues.

Ask questions and run polls

Twitter is all about conversation. Asking questions is an effective way to interact with your audience, show your brand’s personality, and gather feedback. Get feedback on new products, ask a playful question, or have your followers be the tiebreaker on a decision. 

Incorporate timely and relevant hashtags

Hashtags allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business and stick to one or two hashtags per Tweet. Track daily trends on the “Explore” tab to identify popular topics you can tie your brand to in an authentic way.

Doing these things as an apprentice

Inherently by using these tips you can navigate these skills and in the apprenticeship apply these in real time while you work and earn

Science manufacturing technician – Level 3 apprentice

What is it like to be a Level 3 apprentice?

group of diverse Science manufacturing technician apprentices in team outing photo with family members

Apprenticeships work differently depending on the industry, level and length. Science manufacturing technician apprentice is like most apprenticeships. It offers a non-degree qualification to start your career path. It essentially allows you to learn while gaining on the job experience. Really it is a job, with a salary and contract of employment. It gives chance to study while you are working.

Who are apprenticeships available to?

Available to those 16 and over, apprenticeships in science offer hands on experience. Combined with at least 20% of your time in off-the-job learning at a college, university, training provider or within your workplace. Then this time is often away from day to day working environment and duties.

What are level 3 apprenticeships?

Level 3 apprenticeships are:

  • Generally considered to be the same level as two A level passes.
  • Often referred to as an advanced apprenticeship.
  • Entry requirements vary, but you will usually need at least five GCSEs with grades 9 to 4 with English and maths.

In general, the main appeal of a level 3 apprenticeship is the ability to learn while gaining on the job experience. Especially if you are coming straight out of high school or are looking for an A-Level equivalent. It helps to start off on the career you want to go with. Here is more information on the official government site. This is on Level 3 technical apprenticeships at gov/apprentice-levels. It dives in to what each level means in more detail.

Science manufacturing technician apprentice

The primary role of a science manufacturing technician apprentice is to operate the systems and equipment. You are essentially involved in the production of products. As part of your Science manufacturing technician apprentice role you may work in varied conditions. Then you may have to wear specialist safety equipment, shift work. You will also be on sites running 365 day operations. Usually you may work across a variety of projects, providing technical solutions to a range of people. Part of your job; as a Science manufacturing technician apprentice is to document and report the results of your role. You may also start making recommendations to improve performance on the site.

Science manufacturing technician apprentice working in lab

Leader’s perspectives on apprenticeships

Throughout my career, some of my best hires have been people who have bypassed the traditional route of university and learned their skills through apprenticeship schemes or alternative education courses.

Peter Jones

Details from other articles on being a science manufacturing technician apprentice

Science manufacturing technicians work in a wide range of companies. This includes chemical, primary and secondary pharmaceutical, biotechnology, formulated products and nuclear manufacturing. A science manufacturing technician will operate the systems and equipment, involved in the production of products. They may work in varied conditions including wearing specialist safety equipment. As mentioned before you also have shift work and on sites running 365 day operations. Many companies operate under highly regulated conditions. There is also a premium placed on appropriate attitudes and behaviours to ensure employees comply with organisational safety and regulatory requirements.

Science manufacturing technicians are expected to work both individually and as part of a manufacturing team. They are able to work with minimum supervision. One should also take responsibility for the quality and accuracy of the work they undertake. They are proactive in finding solutions to problems. Emphasis on identifying areas for improving their work environment.

Apprentice Tips for a science manufacturing technician apprentice

For a science manufacturing technician apprentice there is a wide range of apprenticeship types across the UK. They have a range of learning options and time commitments to suit you. In addition, for more information check out Furthermore, you can read internal articles for knowledge of each of the approved apprenticeships in the UK.