The Digital Marketing Apprentice Guide

Digital Marketing Apprentice Guide

This guide will teach you what to expect from a digital marketing apprenticeship.

What is the job role of a Digital Marketer?

The role of a Digital Marketer is to drive customer acquisition and customer engagement through building and implementing digital campaigns across a variety of online and social media platforms. As a Digital Marketer, you can expect to work as part of a coordinated team. You will be given responsibility for some of the unique elements within an overall marketing plan or campaign. In addition to this, you will also need to work in line with marketing briefs and set instructions. As a result, you will be directed to report to a digital marketing manager, an IT manager or a marketing manager.

Typical job roles for a Digital Marketer

Listed below are some of the common Digital Marketing Job roles you can expect to see. A business organisation may require you to fill the position of one of these listed job roles:

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Campaign Executive
  • Social Media Executive
  • Digital Marketing Technologist
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Coordinator

What are the qualifications for a digital marketing apprenticeship?

During your time as a digital marketing apprentice, you will need to complete 3 knowledge modules. Each knowledge module will give you a professional qualification.

  • Knowledge Module 1: Principles of Coding
  • Knowledge Module 2: Marketing Principles
  • Knowledge Module 3: Digital Marketing Business Principles

All of these knowledge modules are compulsory when studying on the Level 3 Digital Marketing Apprenticeship course. Alongside these knowledge modules, you will have a summative portfolio to complete. In addition to this, your employer will need to fill out an employer reference form on your behalf. After all three of these components are complete, your apprenticeship provider will submit you to the end point assessment. Here you will attempt to complete a synoptic project. The purpose of the synoptic project is for you to demonstrate and apply the skills and knowledge gathered from your time as a digital marketing apprentice. Once completed, you will be interviewed by an independent assessor. The assessor will grade you based upon all of the work you have submitted.

Digital marketing apprentice skill set

Digital Marketing Skill Set

In order to succeed within the digital marketing industry, it is important to understand some of the favourable skill sets and behaviours. Employers are constantly searching for candidates that possess positive attitudes and behaviours. Listed below are some examples:

  • Customer service skills
  • Written communication skills
  • Ability to work independently and part of a team
  • Analytical and problem-solving skills

Furthermore, as you progress through the course, you will have the ability to improve upon these skills alongside many others. Many digital marketing employers are also searching for a definitive passion towards both social and digital media.

Entry requirements to become a digital marketing apprentice

As a requirement, Maths and English (Level 2) are both needed before being submitted to end point assessment.

The duration of the digital marketing apprenticeship typically lasts for 18 months.

Progression opportunities for a level 3 digital marketing apprentice

If you decide to take this apprenticeship route there are plenty of progression opportunities with the addition of professional body recognition. By completing the level 3 digital marketing apprenticeship, you will be eligible to apply for a place on the independent Register of IT Technicians. You will be acknowledged for achieving various standards as well as joining a professional community. In addition to this, you will also be given access to join as a Professional member of the CIM (Chartered Institute of Marketing).

You can also look further into progressing onto a level 6 digital marketing integrated degree. To find out more about this progression opportunity, click here.


In conclusion, this guide is there to help and support you in your final decision making. Outlined is some of the fundamental features and roles within a digital marketing apprenticeship. Within this guide you can also view the opportunities for further career progression.

If you would like to get in to contact with us,Please click here to fill out our contact form.

Housing and Property Management – Level 3 Apprenticeship

Housing and Property Management image
Housing/Property Management

Are you interested in a career in the housing and property management sector? If so, continue to read on to find out more about what the Level 3 Housing and Property Management Apprenticeship has to offer. Furthermore, if you want to change your role within your current organisation you too can complete the apprenticeship training outlined below.

Occupational Overview

Within the housing and property management sector you can expect to be greeting tenants face to face whilst being responsible for creating and maintaining their tenancy agreements. In addition, you will also provide tenancies to both private and social rented housing sectors. Being a Level 3 housing/property management professional allows you to obtain more responsibility than you think. Some of our professionals receive supervisory responsibilities for other people and with this responsibility comes various statutory and legal regulations. The housing and property management – level 3 apprenticeship will prepare you for all of this.

Within this occupation, you will be required to deal with various day to day responsibilities and various issues to resolve. Your job responsibility can see you dealing with intricate people affairs alongside property concerns. You can expect to be independent whilst still being part of team that also share similar roles and responsibilities. Within this field, housing and property management experts are proactive, forward thinking and eager to problem solve. This apprenticeship will provide beyond appropriate knowledge and support for those looking to start a career in housing/property management.

Housing/Property Management Knowledge

The level 3 housing and property management apprenticeship will supply you with the knowledge required to excel within the industry. Moving forward, you will need to be familiar with some of the professional knowledge needed to progress further as a specialist or occupational role within housing and property management. Some of the professional knowledge that you need to be familiar with is listed below:

  • Legislation and regulation – understand the principles and legal practices in place
  • Assets – understand the social and physical context of estates
  • Customers – understand the diversity and range of communities that the sector serves
  • Organisation and background information – understand the overall role of the organisation
  • Range of services – provide applications for all of the services provided
  • Context – understand both current and past aspects of the housing market
  • Organisational policies – understand the policies and practices put into place

What are the ideal skills and behaviour requirements for Housing/Property Management?

Image of various skills words

Within the housing and property management sector, various behaviours and skills will be essential to an employer when looking for an ideal candidate. To help you understand what these are, we have listed some examples below:


  • Independent
  • Dependable
  • Resilient
  • Customer Care
  • Trust and Integrity
  • Responsive
  • Ability to work as part of a team
  • Role Model


  • Communication
  • Customer Service
  • Collaborative Working
  • Response to Vulnerability
  • Self-Management
  • Problem Solving
  • Decision Making
  • Influencing and Negotiating skills
  • Information Collection and Sharing

During your time studying as a level 3 housing and property management apprentice, you will gradually acquire and improve upon the desired skill sets within the industry.

What are the entry requirements and duration for this Apprenticeship?

The duration of this programme runs typically between 18-24 months.

All apprentices enrolling on this course will need to complete Level 2 English and Maths before the end point assessment.

Employers will also review any entry requirements at the selection process.


To summarise, if you are a motivated, independent and forward-thinking individual, this apprenticeship programme encompasses all of the components needed for you to start your career in the housing and property Management sector. The knowledge gained will provide you with a wider understanding of the industry and thus enabling you to pursue a wide range of career opportunities. In addition to this, if you choose this apprenticeship, once completed you can choose to join the following;

  1. The Chartered Institute of Housing (CIH) at a Member Level
  2. The Association of Residential Letting Agents (ARLA) at Associate Level

If you are interested in this course, please click here to get in touch with us.