Building Digital Campaigns

Top 3 Tips for Building Digital Campaigns

We all know that coming up with new ideas for a new digital campaign can sometimes be challenging. A lot of us can experience mental or a creative block when coming up with new ideas for another campaign.

It is quite common in the digital marketing industry to exhaust your brilliant ideas and design work, so sometimes we just need a little bit of inspiration in order to come up with a new idea that fits your business ‘to a T’.

Designing top tips on digital campaigns.
Pexels: Digital Marketing Apprenticeship Tips

If you are currently looking to kick-start your career path in Digital Marketing, or you have been debating it as a career/apprenticeship option after leaving school here is a quick insight of the challenges you might face when making campaigns and advertisements for your future employer.

Today I am going to share with you my top three tips for building a digital marketing campaign. However, before I start you should be able to identify the following:

  • Do you have an established understanding of what you want your campaign goals to be?
  • Do you know who your target audience? Who are you creating the content for?
  • Have you included a call to action? What do you want the audience to do after seeing your digital campaign?
  • Does your campaign require customer involvement? Is your post iterative with your customers?

Tip Number 1:

Be creative with the way you present your ideas!

There are many different ways you can create a digital marketing campaign. Let’s choose social media for example…

On social media platforms you are able to share many different content types such as: images/image gallery, videos, PDF’s, Poll, GIFs, Share URL Links etc. This means that there are so many ways to create a campaign it is almost endless! As the platforms allow you to insert different media types, you should always make sure that you use a variety of different content for your audience to engage with this way you can ensure that you generate as much exposure as you can to your business.

Making your campaigns interactive with your audience can make a huge difference on the success of your posts. It can lead to many more ‘call to actions’ than a regular text post or image. However, my advice would be to start creating video content, include polls where necessary and use image galleries to spice up your feed because seeing the same type of content regularly can get dull.

Tip Number 2:

Make sure you choose a platform you want to optimise the most during a campaign this will make it easier for you to measure the success and in the future differentiate which platform works best for you as a company delivering to your audience.

Here are a few platforms you can help to optimise and develop a multi-channel marketing campaign:

  • Website: If you are looking to advertise a product or a service… use blogs, new landing pages and product/service advertisements (e.g. adding a new job or product).
  • Email: If you are looking to use email as a platform, you can use it to help link back to your website and social pages. This can be sending out a new newsletter to inform your target audience or integrate different links to help direct traffic to another platform.
  • Social Media: You can have the same approach as an email campaign to help deliver and redirect your audience to another platform by using links or solely drawing attention to the product or service in the digital campaign.

In the future you can start to make changes according to the data that you have collected. This will help improve your campaign strategy as you can start to use the more dominant platforms to help assist growth on your smaller platforms. This may depend on what company you work for as each platform has different strengths and weaknesses when it comes to advertising to different target audiences.

Tip Number 3:

Involve people in the workplace!

It is always good to create a relationship with your audience online and a familiar face. Involving people in the workplace on your digital campaigns can help create a brand image, personality and transparency. It makes it easier for those using your service or purchasing your product to approach you. Therefore, it may bring more attention and traffic to your business.

The more often they get to see your business environment, the more likely they are to gravitate towards you and your organisation.

An office discussion with digital marketing strategies.
Pexels: Office Discussion on Building Digital Campaigns.

More Information:

Connect with us and keep up to date for future UK based Digital Marketing Apprenticeship opportunities.

📲 You can find us on LinkedIn, Twitter, Flickr and Facebook!

Fire Emergency/Security Systems Technician Apprenticeship

Level 3 Fire Emergency and Security Systems Technician Apprenticeship

Does installing and maintaining fire emergency and security systems for homes and commercial properties interest you? Do you value the safety of people’s working and home lives? Keep reading to see if this apprenticeship could be your ticket to a promising career in fire emergency and security systems.

Two fire and security technicians teaching each other new skills.
Pexels: Fire Emergency and Security Systems Technician.

Jobs and entry criteria for the level 3 fire emergency and security systems technician apprenticeship

This apprenticeship provides the foundations for finding a role in the fire emergency and security systems sector. These include roles such as: fire alarm technician or security engineer. Fire alarm technician salaries average at £28,000 with an achievable salary of £38,000 making for a fruitful career option. If you are looking towards the security engineer role, this has an average salary of £40,000 with a potential salary of £74,000. This of course being the higher of the two salaries would be more lucrative, however, it is important to note that money is not the be-all and end-all and that it is important to search for a job role that you will enjoy and professionally prosper. The level 3 fire emergency and security systems technician apprenticeship could be the keystone to you successfully obtaining the career path you are looking for, and even breaching out to other related areas in the far future.

With regards to entry requirements, these will be determined individually by employers however apprentices must show the necessary literacy and numeracy skills required to achieve the main outcomes of the programme. However, apprentices who do not currently hold a level 2 in English and maths will need to achieve this level prior to completion of their Apprenticeship. It is also important to note that an employer’s decision to employ you can heavily depend on whether or not they think that you are the right fit for their organisation.

What key responsibilities will you need for this apprenticeship?

The general role of a technician in this field is to be able to implement fire safety and security into systems situated in commercial buildings and homes. The main focus is the installation of these systems followed by maintenance to protect properties from risk and danger. The projects will vary in complexity, which as a technician you will gradually begin to understand and work towards becoming competent in this field.

Core Competencies

With regards to the job role, you will need to satisfy the following competencies:

  • Understand health and safety legislation, codes of practice and safe working practices.
  • Complete installation and testing techniques for electrical and electronic components, equipment and control systems for fire, emergency and security systems.
  • Understand fundamental principles and quality processes associated with industry/company codes of practices.
  • Understand fundamental design criteria, installation, commissioning and maintenance of fire, emergency, security systems and components.
  • Know how to  store, retrieve, manipulate, transmit or  receive data/information electronically in a digital form across a range of ICT applications (e.g. personal computers, digital transmission over IP, email, mobile communication technology).
  • Be compliant to environmental legislation and the impact of processes and technologies associated with fire, emergency and security systems.
  • Follow principles of high-quality customer service and the needs of others.
  • Use different communication styles, know how to communicate in a clear, articulate and appropriate manner and how to adapt communication style to suit different situations.
  • Understand commercial risks and responsibilities.

The competencies listed above will be detailed in the appropriate apprenticeship documents.

Knowledge modules

  • Fire
  • Security
  • Fire and emergency lighting
  • Fire and security (both themes have equal weighting throughout)
  • Working safely
  • System technologies
  • Supervisory

These are the general areas which you will be studying. Exams will be taken on these areas and is concluded by and end point assessment. This includes a knowledge test and a practical skills test, followed by a professional discussion.

Conclusion

Taking in the above-mentioned, you can see that the level 3 fire emergency and security systems technician apprenticeship creates a fantastic foundation for those pursuing a career in the fire safety/security industry. This course provides the necessary skills to advance your career and progress in this industry. With the way that the modern world is progressing, anyone who commits their career to fire safety/systems will have a plethora of career choices and a prosperous future ahead of themselves.

A flat lay of apprentice tools and equipment.
Pexels: Level 3 Apprentice Tools and Equipment.

More Information:

💻 Apprenticeships UK
🧑‍🔧 Find out more here about the Role Overview of the Level 3 Apprenticeship
📄 Level 3: Fire Emergency and Security Systems Technician Assessment Plan

Connect with us:

Make sure you follow us for more updates! We are available on: LinkedIn, Twitter, Flickr and Facebook.