Apprenticeships UK: Top Tips for writing a blog post

When first starting Digital Marketing Apprenticeships UK, blog posts can be a little daunting. You may question what to do, what to write about and what to include. Below are some tips of what to include and what not to do whilst writing a blog post and why it is so important to have a blog.

What are blog posts and why are they important?

Blog posts are articles, news, or guides that are published in the blog section of a website. Blogs are important to help optimise traffic to your website; they help engage visitors by helping them grasp more knowledge on a certain subject. Additionally, they can help increase a websites SEO ranking, this means that the website will most likely appear high on the search engine results page.

Now for the do’s and don’ts.

Text. Step by step.

DO- Write with your audience in mind

Who is your target audience, find out what your audience likes to read and want to know more about. Create meaningful and beneficial posts, you want your audience to be engaged with your content and to leave them wanting more so they will click on the links to the website which helps drive more traffic to your website.

DO- Post regularly

Make it a goal to post at least once a week, be consistent. This will help build followers on your blog and gain regular readers who will expect posts by a certain time.

DO- Create an eye-catching title

The title is the first thing visitors will see, so this needs to grab their attention and click your post. Make sure the title gives the visitor an idea on what the post is about otherwise this can lead to confusion.

DO- Proofread

Preview all the drafts before publishing. Don’t upload a rough draft, as there will be spelling mistakes or grammar errors. You don’t want to publish something that could be incorrect, this could lose your blog followers.

DON’T- Write a novel

Keep sentences and paragraphs short, make sure to include images, graphics or quotes to help split up the text. There is no need to ramble on, get straight to the point, don’t drag the sentence out. Paragraphs should stay under 3 or 4 sentences, making sure there is space between each paragraph giving the readers eyes a break.

DON’T- Spam

Don’t bombard readers with notification pop ups to subscribe or take a specific action on your website. Allow the reader the opportunity to do this themselves as they are less likely to subscribe if they are spammed with pop up messages.

DON’T- Use too many keywords in the text

This can affect your SEO ranking; search engines call this keyword stuffing. You want your readers to have a good experience, which is a ranking factor that search engines now prioritize to make sure you have relevant content for the intent of your visitors.

DON’T- Cover too many subjects at once

You don’t want to confuse or bombard the reader with a lot of information. Split the different subjects into different blog posts, making it clearer for the reader to understand.


I hope these Do’s and Don’ts have provided you a valuable insight into an aspect of the Level 3 digital marketing apprenticeships UK and that writing a blog post is not so daunting after all. Blog posts are an important part of a marketing strategy campaign as they help drive more traffic to the website. With these tips you should be able to create an engaging blog post to optimise your website.

For more information about our digital marketing apprenticeships UK, please visit our website by clicking here:

Also, if you have any enquiries about this apprenticeship, you can reach out and drop us a comment on our social media, Twitter and LinkedIn.

Apprenticeships UK: Level 2 Leisure Team Member

Do you have a love for swimming, or fitness? Have you ever considered it for a career? If so, read on to find out more about our Level 2 Leisure Team member Apprenticeships UK which could kickstart your new career. Or you can change roles within your current organisations and complete this training course.

Job overview for leisure team member apprenticeships UK

The Level 2 Leisure team member apprenticeship allows you to work along side your colleagues to perform a range of operational duties such as, assisting with the opening and closing of the facility, undertaking routine maintenance of equipment, and maintaining the cleanliness and safety of the environment. Additionally ensuring programmed activities and services are available for customers. They will be acting as a Lifeguard, Swimming Teacher, Gym Instructor and Group Activity Leader. The level 2 leisure team member apprenticeship creates an excellent opportunity to head into a new career path. Once the Leisure Team Member has completed the apprenticeship, they will be eligible to become a Recreation Assistant Practitioner Member of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

person standing on swimming pool ladder.

Level 2 Leisure Team Member Competencies

As a part of your role, you will be carrying out duties that will show a number of competencies. Some of these examples are:

  • Communication (written & verbal) e.g., Information on products, and accident reporting procedures.
  • Customer Service e.g., training customers on equipment and answering any enquiries about products.
  • Use IT to perform front of house duties, social media, and digital channels.
  • Complying with legal requirements to ensure safety and security. (Equality Act, Data Protection etc)
  • Perform duties of a Lifeguard such as working as team to provide supervision of swimmers and prevent accidents.
  • Perform duties of a swimming teacher such as develop water confidence, core aquatic skills etc.
  • Perform duties of a gym instructor such as conducting, gym inductions and client consultations.

There are five key areas of work all leisure team members will cover; leisure and fitness operations, lifeguard duties, swimming teaching duties, gym instruction and leading group activities, these competencies will help prepare for the end-point assessment.

What will I learn?

Along with gaining real world experiencing completing the duties listed above. Here are a few examples of what you will know by the end of the apprenticeship:

  • The businesses organisational structure, its vision, values, missions and goals.
  • How your own area of work and that of colleagues contributes to achieving business targets.
  • The Sports and Leisure activities, products and services offered by the leisure facility, and how to match them to different types of customers’ needs.
  • Learn how to assemble, dismantle and store different types of equipment both simple and complex ranging from badminton nets to trampolines and powered equipment.
  • How technology is used in the industry e.g. front of house systems, IT systems, cash handling procedures, social media, digital channels.
  • Learn how exercise plays a role in improving public health and the impact of a sedentary lifestyle on physical and mental wellbeing.
  • How to perform lifeguard, swimming teacher and gym instructor duties.

The Qualifications

So, you are probably thinking, but what would I get out of this apprenticeship? Here are number of qualifications you will gain after the apprenticeship has been completed.

  • A IQL Level 2 Award in Pool Lifeguarding.
  • One of the following: A Swim England Level 2 in Teaching Swimming or A STA level 2 Certificate in Teaching Swimming.
  • A Level 2 Certificate in Fitness or Gym Instruction awarded by; Focus Awards, Active IQ, Innovate Awarding, NCFE, VCTC or YMCA Awards
  • A Level 3 Certificate in First Aid (to be taken either as a stand-alone qualification or as a separate part of the IQL Level 2 Award in Pool Lifeguarding).


As you can see the Level 2 Leisure Team Member apprenticeships are a great opportunity to kickstart your career in the leisure industry. The core skills that you learn throughout this apprenticeship will create a range of job opportunities. Moreover, you earn whilst you learn, and there are ways to help advance you career even further. Employers are keen to use apprenticeships as they can help employees learn and develop in a field they are passionate about.

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