First of all, what is an Apprenticeship?
An apprenticeship is a paid job where the employee learns and gains valuable real life experiences for a company and within the industry of their choice.
Alongside is the job-training, where as an apprentice, are expected to spend at least 20% of their weekly working hours completing and attending classroom-based learning with either a training provider or university as well as the duration of the programme will vary depending on the apprenticeship level. At the end of the programme, the apprentice will receive a nationally recognised qualification.
Secondly, what is Digital Marketing?
Digital Marketing, also known as online marketing, is the component of marketing that uses different types of digital communication (this include search engines or online platforms such as Facebook and Instagram) to connect potential customers to a brand, product or service in which they may have shown previous interest in.
So either you are thinking of starting an apprenticeship or have started your journey as an apprentice already, these tips will surely come in useful at any level!
Here are 5 tips to keep in mind when embarking your apprenticeship journey straight from an apprentice alumni, who have successfully graduated and have received their Digital Marketing Certificate within the last year at Apprenticeship Now.
Tip 1: Learn the role!
Finding out as much of the apprenticeship programme and the role is just as important as your CV. To increase your chances of getting the role, expand your knowledge and experiences by doing courses online or even applying for a junior role for a startup. The more experiences you have related to the role, the higher the chances you are being qualified for the role. I recommend completing an online course called ‘The Fundamentals of Digital Marketing’ from one of the leading companies in this space called ‘Google’, this will not only teach you all the basic knowledge but will also give you examples of how those can be applied in real life.
Tip 2: Never be afraid to ask questions
If you are struggling at something, be it at work or an apprenticeship task from the university or training provider, keep in mind that there is always someone to ask for help, there will always be someone assigned to look after you, either guide/manager from your assigned company or a training coach/professor from your training provider or university. Whoever it may be, they will be more than welcome to support whatever it may be.
Tip 3: Don’t get intimidated or be overwhelmed by the abilities of your colleagues
Remember, this may be the start of your professional career so you are not expected to know everything and you are certainly not expected to produce nor have the same capabilities or knowledge as someone who has been in the industry for years. Know that you do not need to rush things, take things slowly and you will get to that point soon enough.
Tip 4: Remember, you are still part of the team
Whatever stage you are in your apprenticeship, do remember that you are still part of the team and even though you may not have the same responsibilities as your colleagues, they will see you as a valuable member of the team who produces huge impact in every task you are set.
Tip 5: Observe your collegues and network
Watch how your team members interact with each other and clients, how they handle workload and separate work/life balance. You can learn a lot by watching, listening and talking to them. It is essentially a cheat code, rather than learning through trial and error, you can learn straight from them.