Top 3 Tips for a Great Start in Digital Marketing

It’s essential that people have the right knowledge, skills and confidence when getting started in apprenticeships. With digital marketing apprenticeships being a specific and unique profession to get into, I thought I’d share my top 3 tips into getting started and ensuring a good and solid foundation for success.

Realise it for yourself

You’ll find that you are probably involved in one aspect of digital marketing every single day. Whether that’s typing in your favourite products on a popular search engine (Google, Yahoo, Bing etc) to scrolling through social media or watching your favourite youtubers and coming across paid ads as an result, it’s needless to say that digital marketing is around us everywhere.

Seeing and appreciating Digital Marketing in this way will only help to raise your interest, awareness, but also develop your knowledge concerning the industry. As most young people have the opportunity using these aspects everyday, I’d suggest utilising them through the lense of a digital marketer. As you use these tools it would be good to raise a few points like:

  • Why does a search engine suggest keywords when finding a product on Google?
  • Why are the ads on social media telling me to ‘swipe up for more’ and what does swiping up do?
  • Why are companies constantly emailing me with incentives like ‘10% vouchers’?

There is always a reason behind these things and when going into Digital Marketing as an apprentice it definitely stands out and makes an impression on you that you can’t forget.

Get Familiar with Digital Marketing Tools

It’s important to familiarise yourself with tools that are needed for digital marketing. This way you’ll be able to track webpages and marketing campaigns and have a good understanding of how they perform.

KPIs and metrics such as form fills, page views, bounce rate, click through rate, open rate, organic reach and many more can all be measured on platforms such as:

And many more…

Commit yourself to short and free courses

One way in which I was able to get a great start in my Level 3 Digital Marketing Apprenticeship was through short and free courses that I searched for on Google.

There was a variety of courses that I completed prior to starting and during my apprenticeship. Doing these courses really established a foundation of knowledge that I was able to develop. The courses that I covered answered some questions that I had such as:

  • What does SEO stand for and what does it mean?
  • What tools do you use to measure paid campaigns?
  • How do I track the performance and data of a webpage?
  • How does Google Analytics work?
  • How do I know that emails are effective?

I recommend the following resources that provided all the latest updates, information and education needed for a great start in Digital Marketing:

Conclusion

In conclusion it’s important to integrate all of these tips, tricks and methods when getting into the field of Digital Marketing for any young person. Having these standards in place will definitely give any young person seeking an apprenticeship a great advantage in the field.

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Level 6 Social Worker Degree Apprenticeship

With a growth in the care and social work industry since the start of the pandemic, employers are finding new and innovative ways to recruit an experienced, diverse and well trained workforce. There has been a huge demand for young people to get on this particular career path and excel through apprenticeship programs. This blog will explain how degree apprenticeships are a new and emerging trend that young people may want to consider.

The Rising Demand and Why Now?

It’s no surprise that there has been a growth in the social work field ever since the start of the Covid-19 Pandemic. Now more than ever, the welfare of citizens need to be tended too as there seems to be an increase in social issues ranging from domestic violence, crime and deviance and the increase in poverty.

With the issues at hand, it also raises the point that there is a demand for a growing workforce. From this realisation for more workers and professionals in the field, it gives young people great opportunities to be on the career path of social work. There are great initiatives in place also as Social Work England and other social work institutes across the UK aim to highlight. Factors such as equality, diversity and inclusion are all valid reasons for young people who have an interest in the field of social work to be involved.

the principles of equality, diversity and inclusion are central to our work as an effective regulator and employer. 

Social Work England

There is definitely a huge demand for new types of people in the profession and that explains why there is a rise in social work apprenticeships. With more young people rejecting the traditional route of attending university to be successful, there seems to be more individuals that are suited to the ‘earn as you learn’ model of education. The social work sector facilitates this with a wide range of apprenticeship opportunities including the Level 6 Social Work Degree Apprenticeship which still gives people the opportunity to graduate and be an expert in the field all whilst receiving a salary for the entirety of your degree.

Sounds good right?

Jobs and Entry Criteria

The social work degree apprenticeship provides opportunities for an apprentice to learn the skills required to perform typical roles in the industry. There are always employment opportunities within social work with the following sectors:

  • local authorities – e.g. social services, councils and boroughs
  • the NHS – e.g. hospitals, mental health trusts, community based settings
  • charity and voluntary organisations – such as Age Concern, Barnardo’s etc
  • residential and non-residential care organisations
  • HM Prison and Probation Service
  • private or independent organisations
  • schools, colleges and universities

Salaries tend to be healthy also ranging from £24,000 to £30,000 a year as a newly qualified social worker and averagely £40,000+ within senior roles depending on local authorities and location. It’s definitely needless to say that a healthy and strong foundation can be established with a level 6 social work degree apprenticeship giving you a great foot forward as you progress and excel in the profession.

The entry requirements for a level 6 social work degree apprentice consist typically of 5 or more GCSEs and a minimum qualification of entry level 3 maths and english. Some employers usually also require 3 or more A-levels or BTECs for qualification, but most qualifications needed are very much attainable for young people.

Key Responsibilities of a Level 6 Social Work Degree Apprentice

As a Social Worker you’ll closely work in collaboration with adults, children, carers and families in a range of different settings to support and promote positive change in people’s lives in order to improve their wellbeing and independence. As a result of this you’ll have to use your professional judgement and build relationships with a variety of individuals and communities, as well as with a wide range of other professionals and agencies. You’re expected to protect individuals from harm, abuse, neglect and exploitation.

Therefore, you’d have to work in a way that is compassionate and empathetic taking account of all aspects of the individual’s life and ensuring their voice is central to decision making.

Content for Adult Care Worker blog

Core Competencies

As part of your Job role, you’re also expected to complete a number of objectives and competencies throughout your apprenticeship. These include:

  • Understanding of professional values and ethics
  • Collaboration of people who use services, carers, their families and communities
  • Evidence-based decision making and analysis
  • Personal and professional development
  • Safe professional practice and safeguarding
  • Reporting and recordings of applicable legislation, protocols and guidelines
  • Following the Social Work England Standards of Conduct protocol

Degree Modules and Topics

Topics and modules vary depending on employers and training providers but all social worker degree apprentices are expected to learn and advance in knowledge utilising the following themes as an example:

  • Introduction to social work
  • Social problems and social policy
  • Understanding society: Britain in global context
  • Social policy, welfare and the state
  • Readiness for direct social work practice
  • Social work practice case study
  • Mental health social work
  • Social work with children and families
  • Social work with adults

Conclusion

The information provided from this blog should confirm to young people and make them feel confident that a pursuit in a degree apprenticeship is achievable and a great opportunity. With the rise in social issues since the start of the pandemic, it’s also a great time for an equal, diverse and included workforce to improve and maintain the industry. This opportunity as an alternative to the traditional route of university gives people a great incentive as they are paid to learn all whilst acquiring new skills in the profession.

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