Customer Relationship tips all Digital Marketers should know.

Credit to iStock and PeopleImages

If you’re working in the digital marketing space, building a customer relationship may be more important than you realise. Understanding your relationship with your current and potential customers is a must. With the ever-evolving social media space, we have more opportunities than ever to interact with a potential customer. These Customer Relationship tips may be just the thing to get you started!

Short and Sweet:

When interacting with your public, it’s best to keep it short and sweet. You don’t want to waffle on with a prospective customer. Keep messages short and precise with key information straight away while answering their query.

If you send a message to a customer and it is a long and drawn-out paragraph detailing various things which are unrelated to the original enquiry, you’re going to lose their interest quickly. Keep a message short and concise, you don’t need a large amount of text to be able to effectively help someone. If you have a website with a FAQ page, you can send them there as it will have the answer of their query.

Keep it Professional:

You’re working for a business, so you need to keep messages professional. Don’t open your replies with “What’s up mate” or use words like “innit”. This customer is looking to you as a voice of the business, you need to ensure you speak to them as such.

You want your customer to see you as a professional point of contact. This way in the future they’re more likely to want to enquire with you if you gave them a positive experience when trying to interact with you and your business.

Keep in Touch:

Keep in contact with your customers. If a customer bought an item from you, then send them a quick email asking if it’s working well for them and if they like it. This can then open for questions about the product which you can answer directly for them. Keeping in touch and showing your customer that you care will go a long way in building a relationship with them.

Credit to iStock Photos and Marco VDM

Helpful and Efficient:

A customer is interacting with you in the hopes that you are going to answer a query they have. Failing to do so will have a negative impact on their view of you and the business you work for. Any question you’re sent needs to be responded to, ensuring your brand isn’t falling behind is an important area for digital marketers.

Make sure that your answer is concise and is a direct answer to their question. Customers speaking to you are looking for a full answer to their question, nothing else.

Personalisation is Key:

Customers want to feel like they’re being spoken to, not responded with a generic pasted answer. Simply starting a message with “Hi (Their name)” can go a long way in making your customer feel like you are writing this answer for them instead of selecting a ready-made template.

Make sure to customise your text in a way that will be perfect for them. If someone asks “Do you know how many dog toys you have in stock? But I don’t like red toys” then make sure to give them a selection that fits their criteria or find the total stock count without the red items. Make sure to fulfil the entirety of the request to show the customer you will go out of your way to help them.


As you can see, building strong customer relationships can take a lot of work. Hopefully, these Customer Relationship tips will go a long way in helping you build your brand!

If you’re interested in more information about becoming a Digital Marketer, click here. You can also get in touch with any questions you might have.

Maintenance Technician (Light Vehicles) – Level 3

Mechanic And Male Trainee Working Underneath Car Together
Credit to iStock Photo and MonkeyBusinessImages

Why choose this apprenticeship?

Taking part in a Maintenance Technician apprenticeship could answer all your burning motor-related questions. Do you have an interest in the mechanics of motor vehicles? Want to learn more about how they operate? Well, this could be the perfect career for you! With a need to work in high-pressure situations. A technician has the very important job of repairing motor vehicles and delivering high-quality customer service.

What does a Motor Vehicle Technician do?

Motor Technicians work an important role with services and reparations for light motor vehicles. These will include cars or vans. Working as a motor technician you will be situated in either a dealership with a heavy focus on one vehicle manufacturer, or an independent garage learning to repair a large variety of different vehicle makes.

A Motor Technician will engage in a variety of tasks depending on their work situation. If an apprentice is primarily focused on a dealership then they will have to cooperate with various other departments like the sales department which need to order new parts for repairs. In a small independent garage, you could be required to fulfil tasks another department would undertake. Perhaps if there aren’t enough staff in the garage one day. This could mean managing the delivery of parts that you need instead of asking another department for this order.

A Motor Repair Apprentice enjoying his work
Credit to iStock Photo and MachineHeadz

Skills and Knowledge needed:

If you want to become a Motor Technician, you’re going to need a wide range of effective skills to set yourself apart in the workplace and to help you deliver a great service. Just some of these will include:

  • Contributions to the maintenance of a safe and efficient workshop.
  • The ability to demonstrate regard for the safety of yourself and others around you
  • Use company procedures to report faults and recommend further actions
  • Testing functions of your repair and fitted components
  • The use of ICT to create emails, word documents and basic web searches.

As well as a range of skills, you will need to grow your knowledge of the industry and workplace you’re in. Some of these will include:

  • How Vehicle Servicing will be impacted by legislative, regulatory and ethical law and requirements.
  • How to develop positive working relationships and learn the ability to carry out self-evaluation to improve your own performance.
  • Common fault types and the causes of these faults, with the knowledge to service and repair these.
  • The legal requirements of vehicle emissions, along with alternative fuels and hybrid electric systems.

Required qualifications:

Those looking to get started with a Motor Vehicle Service and Maintenance Technician apprenticeship will need to make sure they have a Level 2 English and Maths qualification. However, those with education, health and care plan or a legacy statement will need a minimum of a Level 3 English and Maths qualification. British Sign Language qualifications can be used as an alternative with apprentices for who it is the primary language.


To conclude, if you love Motor vehicles and want to take that passion to the next level, a Motor Technician apprenticeship may be just the choice to kick-start your career.

If you like the sound of this course and want to find out more about becoming a Motor Vehicle Service and Maintenance Technician, then make sure to click here to send any questions directly to us at ApprenticeTips.

Interested in finding out more about different technical apprenticeships? If so then click here for details regarding potential courses such as a building service technician!