What is Digital Content Marketing?

Image depicts man planning digital content strategy on paper with pens and highlighters.

As a digital marketer, leveraging content marketing in your strategy is now essential. Marketing is impossible without great content. So, no matter what marketing tactic you use, content marketing should be part of the process. But what is it?

What is Digital Content Marketing?

Content marketing is a marketing approach focused on creating and distributing unique and valuable content to your audience. The aim is to attract and retain your target audience, ultimately, to encourage a customer to take action. This might be to complete a sale, to read a blog, or sign up to receive emails.

Why does it matter?

Engaging content can generate brand awareness, or convince a customer to take action. In some cases, this means driving revenue! Digital marketers across different industries use content marketing for five key reasons:

  • Increased sales
  • Cost savings
  • Building relationships with customers and retaining them
  • Generate industry authority
  • Higher SERP rankings

In summary, content marketing is important because it answers audience questions while building trust. It’s something that should be your top priority as a Digital Marketer.

What does it involve?

Content marketing can involve any type of content you create to send out to your audience- this could be a blog article, eBook guides, email newsletters, social media posts, videos and more! To use it effectively, you’ll need to deliver the right content at each stage of the customer cycle. If this sounds complicated, don’t worry, we’ll help you.

Awareness: Content in this stage should focus on the top concerns of your audience. Writing about their pain points, challenges, and questions gives you the best chance of engaging with them.

Consideration: You should provide helpful information here, and demonstrate your value!

Closing: When the prospect is close to making a desired action, you should continue to drive home why you’re the best choice against your competitors.

How do I get started with digital content?

Firstly, you’ll want to define your target audience. Think about the ideal person you want to engage with your brand or business. Who are they? What are their interests? What are their behaviours or challenges you can address? Then, determine the most suitable format. Which stage of the cycle are you going to create content for? If they are looking for further information, perhaps create a handy guide with everything they need to know. Lastly, determine how you’ll distribute the content. Where is your audience likely to be? If they are young, perhaps social media. Once you know who your target audience is and the best formats for each stage, you can then create a short-term plan to get started!

Image is picture of a smart phone with social media apps Facebook, Twitter, Instagram, Youtube and Pinterest on the screen

Resources to help you.

In 2017, the Content Marketing Institute (CIM) released its first Content Marketing Framework, detailing how to go about creating digital content and putting these core principles into practice, if you’re interested, it can be found here. You can also check out this blog article on our website which provides a guide to help you create digital content. And no, you don’t need to be a graphic designer! This blog also provides practical guidance to specific elements of the Level 3 Digital Marketing Apprenticeship standard.

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What Is A Food & Drink Technical Operator? [Full Guide]

Image of students operating machinery with text Level 3 Food and Drink Technical Operator

You may be thinking, what is a food and drink technical operator? Within this article, we’ll discuss what a Level 3 Food and Technical Operator is, the day-to-day responsibilities of the role, key skills required, and how to apply.

What is a technical operator?

The purpose of a technical operator is to support the manufacture of quality food and drink products. They support the manufacture of products by conducting the manufacturing process, often using highly automated technology. They keep the process running through operating machinery, fault diagnosis and resolution, asset care, and performing basic maintenance. What this means is you could be involved in the production of the nation’s favourite snacks and beverages, like Coca-Cola or McVities biscuits!

What will my responsibilities look like?

  • Prepare and run the food and drink manufacturing line including hygienic practices, start-up, close-down, changeover, and handovers of the manufacturing process.
  • Monitor and record results of Critical Control Points in food and drink manufacturing.
  • Resolve any faults relating to the machinery, identifying the root cause and planning repair.
  • Assisting maintenance engineers by conducting mechanical maintenance- both preventative and reactive. This can include overhauls and repairs.
  • Conduct audits in line with food and drink industry standards.
  • Support projects, by trialling processes, new standard operating procedures, training others and sampling new products.
  • Develop and update risk assessments and operating procedures.
  • Complete documentation for traceability and accident reports.
  • Undertake quality assurance to ensure compliance with company/customer requirements.

This video from Coco-Cola NorthEast demonstrates what a day looks like for their machine operator and quality assurance technicians, which are duties you’ll undertake as a food and drink technical operator.

What skills are required for the role of technical operator?

To be a successful technical operator within the food and drink industry, it’s key to develop skills central to the role. These involve applying basic maintenance practices to the machinery and closely interpreting safety guidelines, food and drink production standard operating procedures, and quality assurance procedures.

You’ll want to have skills or develop your skills in applying fault finding to machines and using problem-solving skills to identify the issue. Identifying any potential hazards will also be important to control measures and mitigate any risks that may come up.

  • Prioritise and promote health and safety, and food safety.
  • Prioritise and promote the environment and sustainability.
  • Apply a professional approach.
  • Take responsibility for work.
  • Team-focus to meet work goals.
  • Respond and adapt to work demands.
  • Committed to Continued Professional Development.

What qualifications do I need to apply?

To apply, apprentices will need level 2 English and Maths to take the apprenticeship (equivalent to GCSEs). The course is over a 30-month period, so there may be an opportunity to get the required qualifications during this time if you haven’t already. Please get in touch with us if you require these qualifications, and we’ll provide you with tailored guidance on how to get there so you can succeed in your apprenticeship.

How and where can I apply?

Image of different chocolate confectionaries from Nestlé brand

If you’re interested in discovering opportunities to become a Level 3 Food and Drink technical operator, we suggest keeping an eye out for vacancies advertised by the Food and Drink manufacturing giants like Nestlé, Kellogg’s, PepsiCo, Mondelez and Associated British Foods. Jobs offered by these companies will provide you with great working benefits and fantastic career progression.

Still unsure?

If you’re still unsure if this is the right apprenticeship for you, you can discover more about the different apprenticeships available here, or browse some of our other apprenticeship-related articles in the Engineering & Manufacturing industry:

Become a Level 6 Project Controls Professional Apprentice

Level 3 Radio Network Technician Apprenticeship

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