Are you looking for the ultimate guide to using Ad intel? This is a great tool for researching the global competitive advertising market for both Ad spend and creatives. But you might find it hard to use the platform. We have come up with Dos and Dont’s help you navigate the way around the platform. Continue reading to find out more!
What is the database?
This a data base that allows you to run selective reports and adds media channels, new dates, brands and spending across the time that is suited. It requires planners, to research and gain exposure on competitors for client requests.
Please see Apprenticetips for more information on using digital tools and overall apprenticeship research. Find at ApprenticeTips.com
DO
Use Ad Intel for in-house planning, buying and media decisions. This will include building in-house reports to understand the competitive market.
Don’t
Another key point is not to share the data, in a raw format – it will lead to it being manipulated in another way.
DO
Also, Feed data into dashboards or reports for client use.
Don’t
Generate reports with any spot level granularity. Including reporting by channel, publication or sharing data outside the business.
DO
But, do use your own login at all times. This is to save copyrights and people taking credit for your work.
Don’t
Lastly don’t, share any data on your own websites without permission.
Why this matters?
These Dos and Don’ts allow you to be the best researcher you can be for your business and solve your client requests. Being a good researcher helps meet business goals and pushes your company to: Better understand your customers, design new business opportunities and identify problem areas.
To use these Dos and Don’ts head onto the Ad Intel website to become a pro at Ad Intel UI UK (nielsen.com)
Conclusion
In summary, we hope this gave a good overview on the sharing guidelines of Ad Intel. By following these tips, you will be showing a better understanding on Ad intel and can take what you have learnt back to your business and show your clients you are a research expert!