Have you ever wondered if you’re making the most of your Twitter posts? If you could do anything more to increase engagement or interaction? Well, here’s some things you could do differently in order to help you optimise the engagement on the content you are posting.
1 – Twitter Cards
If you don’t know what Twitter Cards are, then this is something you will want to take notes of. Twitter Cards are extremely important when it comes to promoting an article, blog or product on a website. Twitter Cards enable you to feature an image with a headline which is clickable and will take you directly to the link that is attached. As well as this you can also add in copy into the box above the image to talk about your post and to give people a hint of what they will find when they click the link. On top of this, you can also opt to promote these cards as well with the use of paid ads which will boost the amount of views on the tweet and will increase the engagement.
2 – Analytics
Twitter analytics are extremely useful as they give you an insight into what posts are performing well and which ones aren’t. If you click the icon with three bars on it then you will bring up a window which will tell you the number of time the tweet has been seen, clicked on, liked and how many times the link has been clicked. If these numbers are high then you know that your post has performed well and it will give you a benchmark to build on in the future as you improve the quality of your posts.
3 – Fonts
On Twitter there is one standard font which is the same for every account. However, imagine if there were a way you could change the font on your tweets to make certain parts stand out. Well, there are many ways in which you can do this as there are websites which convert your text into fancy fonts for you to use in your tweets. This will make your tweets stand out to those who are scrolling through their feed and will make them want to read it. Here is an example of a website that can change your font: https://lingojam.com/FacebookFonts
4 – Text Format
The format of your text on Twitter is commonly overlooked as people tend to try and fit all of the copy in due to the character restriction. A lot of Twitter users will often scroll past when they see a tweet with a lot of text on. This means that you will have missed out on a lot of potential engagement. Remember to keep your tweets short and sweet and have the right spacing between sentences.
5 – Engage With Your Followers
Twitter is a platform where you can engage with literally anyone and it is important to do so in order to grow your following. It is a given that when you receive a Direct Message you need to reply as soon as possible but there are other ways you can engage with your audience. Replying to a lot of comments will bring you closer to your followers and will hopefully convert them into customers. Twitter polls are a good way to get a big response to a question. For example, if you asked your followers which they preferred in a poll then it will give you an insight into their liked and interests ultimately giving you something to build on in the future.
…And There We Go
There were five useful tips for you to use on Twitter throughout your Digital Marketing Apprenticeship. Twitter is a very powerful social media platform and, when used properly, it is a great opportunity to build on your social media presence and engage with your followers.