Social media has changed the game within the digital marketing industry. With new platforms such as TikTok breaking through all the time, it’s almost impossible to avoid and is one that needs incorporating into all digital marketing strategies. Did you know out of all adults with internet access, 71% use social media and worldwide there are 4.66 billion users. So the question is, how can you stand out and really become successful on social media?
Consistency
One of the key areas for social success is consistency. Posting daily or on a frequent basis has been proven to be favoured by social algothrims meaning you will show up to potential customers organically without the need for paid campaigns. Being consistent also allows your audience to recognise your brand and will improve your reach and engagement rates. Stick to your niche, post regularly and the results will follow.
Reaching Target Audience
Whilst large numbers and views look appealing, are these actual potential customers? Views are one thing and engagement is another. Set yourself a goal, what do you want to achieve from social media? Try some A/B testing to see how your target audience reacts. Post what your target audience wants and are asking. A great tool for this is answerthepublic.
Be Relatable
No one on social media wants to see pushy sales posts, there is enough of that in people’s inbox. Your audience are not buying a product/service, they are buying into a team, a brand, real people. Use social media as an opportunity to engage with customers, show what you are about and what you stand for. Product content that your audience will find engaging. Share what you do and why you do it. This creates a sense of brand loyalty from your audience and in the long run, will benefit you much more by converting them into life long customers.
Choosing the Right Platforms
In the current modern day, there are so many social media platforms and whilst you may think posting on all of them is the best option, it sometimes isn’t! This relates back to reaching your target audience. Before setting a social strategy, you need to set some goals, what do you want to achieve. You then need to decide which platforms will help you get there and put your time and focus into those. Quality content over quantity is sometimes the way forward. No matter how hard you try, on certain platforms, the engagement for you is just not there. For example, since lockdown TikTok has blown up, however, did you know the target audience on TikTok is actually 16-24 whereas Facebook is 25-34 years.
Keeping up to Date
Social media is everchanging, new platforms come and go. For example, in 2017 TikTok has 65 million users, in 2020 this grew to 700 million. Digital change is happening every day and social media is extremely fast pace. Keeping up with different trends, platforms and content is key to maintaining and growing your engagement rate. The internet and platforms are so oversaturated that if you do not stay up to date with trends, you will lose the opportunity to build a relationship and connect with your target audience.
By following all these steps, it will take your social media presence to the next level and ensure you maximise as much success as possible.
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