4 Methods for Increasing SEO Ranking

Google SERP 'SEO'

What is the significance of SEO?

Search engine optimization, or SEO, is the process of enhancing your website to make it more visible on search engine results pages (SERPs). Whether you operate a blog like ours or an e-commerce website, search engine optimization is essential for all online businesses.  

Google SERP-'4 tips'

4 Methods: 

  1. Identify Your Target Keywords
  2. Improve Your On-Page SEO
  3. Create an Effective Content Strategy
  4. Build links

1. Identify Your Target Keywords

Identifying your target keywords—the primary words and phrases that embody your brand and its content—is one of the first steps in developing an SEO strategy that aligns with your business goals. By conducting keyword research with free tools such as:

Google Ads Keyword Planner

WordStream 

Wordtracker

Semrush

These tools can help you determine which keywords are most relevant to your target audience—knowledge that will help you increase the visibility and reach of your site’s content in search results. Finally, by guiding you to create valuable content that is specifically targeted to your audience, you are laying the groundwork for your content strategy.

In general, focusing on optimising your site’s content with 1-3 keywords is a good rule of thumb for your SEO strategy. Although this may appear to be a small number, incorporating too many keywords can actually harm your SEO because search engines consider this keyword stuffing, which is the practice of filling a webpage with the same target terms in an attempt to gain a higher ranking.

2. Improve Your On-Page SEO

On-page SEO is the process of optimising individual webpages with target keywords in order for them to rank higher in search results, attract more traffic, and convert more visitors. Implementing on-page SEO is a critical component of improving your company’s online search ranking.

Once you’ve determined your brand’s target keywords, the next step is to optimise your web pages by incorporating the keywords into each of the following key areas:

  • Title tag – A title tag is a simple but important on-page SEO element—it’s the main heading that appears in search results and in the title bar at the top of your web browser.
  • Meta description – Meta descriptions, which appear in search results, provide a brief summary of a webpage. As a result, if your meta description contains your target keywords, your website will be more likely to attract visitors.
  • H1 tag –The H1 tag is the primary heading that users will see when they visit your website. Its purpose is to describe what the webpage is about, so it should include keywords related to the page’s content.
  • Image ALT attribute –Another way to boost your SEO ranking is to include keywords in your image ALT attributes, which provide alternative text to describe your images if a user is unable to see them. When you hover over an image, these attributes are also displayed as a tooltip.

3. Create an Effective Content Strategy

Websites that are regularly updated with new, high-quality content are favored by search engines.

Create and publish content that will help your brand build topical authority—or the key topics for which you want to be known as an expert—while leveraging relevant, targeted keywords to get the most out of your content strategy.

An example would be….. 

A blog is an excellent way to populate your website with high-quality content that is relevant, valuable, and/or interesting to your visitors, allowing your brand to gain page authority and rank higher in search results. In fact, companies that have blogs generate 77% more leads per month than those that do not have blogs. In addition to this, blogs can then be promoted through multiple channels, such as social media, email, and digital advertising, to drive even more traffic back to your website.

4. Building Links

Building inbound links allows Google to determine your trustworthiness; if your inbound links come from large, reputable companies, Google is more likely to regard your website as credible, and thus your SERP ranking will rise.

Affiliate marketing is a simple way to build these links. 

What is affiliate marketing? 

When you convince publishers to place ads for your company on their websites in exchange for a commission; these commissions can come from sales or leads generated.

The aim is to communicate with large and trustworthy companies through affiliate links, giving your brand and website a larger online presence. It also allows you to select which sites you want links on, so you can choose websites and pages related to your business.

You can also include external links on your website, which are links to other websites. This increases the credibility of your website while also improving the reader’s experience by including external references.

Conclusion

Finally, incorporate these four methods into your SEO strategy to significantly increase your website traffic and ranking in the search results.

Looking for more marketing advice? Check out our new podcast post on ‘What is it like to work as a digital marketing professional?’ Don’t forget to follow us on Linkedin, Youtube, Twitter, and TikTok to stay up to date with the world of apprenticeships.


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