Appearing higher in the search rankings has never been more essential and with the cost of Google Ads being out of reach for smaller businesses and websites. So here are some powerful SEO tips you can do to improve your organic web traffic.
3. Use long-tail keywords when writing content on your website.
When writing content on your website, such as blogs, you may already know that it’s important to target keywords relevant to the content you are writing about to increase relevance and appear higher on the search results for people looking for and searching your keyword in a web browser. However, small specific keywords have very high competition now and might not be enough to boost your SEO or increase your SERPs.
Let’s say I’m a gardener, and I’m writing a blog and using “gardener” as my focus keyword, which has about 2,070,000,000 results according to Google. This shows a high competition for the word meaning it is unlikely that my blog will rank high in the search results. However, “gardener in warwick” returns about 6,530,000 results. Competition is a lot lower and increases the chances of appearing higher in the search results.
Using these longer-tail keywords is a powerful SEO tip as it decreases competition for keywords and makes your content more specific to your target audience. You can use sites like MozPro to search for relevant keywords.
2. Optimise your images on your website
The images on your site should be bright and clean to make a certain post or page inviting. Images help you block and separate your text into more digestible chunks for your audience.
One of the first powerful SEO tips I can give you in order to optimise your images is to make sure your images aren’t bigger than 1MB. The smaller the file size of the image, means quicker load times and higher page speed, which is important for search engines when it comes to generating its SERPs
Another powerful SEO tip you can do to optimise your images is to have proper alt attributes. As search engines can’t actually see the images that you upload to your site. The Alt attributes help the search engine categorise your images. You should provide a brief description no more than 125 characters. It can help the search engine in determining if the image is relevant.
Content management systems like WordPress or Wix, can allow you to type in your alt attributes when you upload the image to the Media library.
1. Linking
Another powerful SEO tip is linking. It comes in two forms External linking and Internal linking.
Your site gains authority as a domain, when other credible sites link back to your site. Obviously, you must be thinking that you don’t have much control over who links back to me, and you are somewhat correct! However, there are ways of getting in contact with credible websites and copywriters encouraging them to link to your site such as emailing them!
Internal links you do have control over! When writing content or new blogs to your website remember to include links to related pages or articles so you can draw users further into your site. These links should be generated naturally in blogs, For example, if you mention a person who works for your business or your website and they have a biography page on the website. Then when you mention their name in a blog, create a link to the biography page.
Conclusion
These are just 3 powerful tips to improve your SEO. There are many more tips and tricks you can implement on your website to improve your SERPs.